By Andrew McClain Adams

College football season is upon us, and The Ohio State University is in the hunt for the playoffs. As good as they have been on the field, the school’s first win came before the season started. In June, the United States Patent and Trademark Office granted Ohio State an unusual trademark: the word “The.”

For those unfamiliar with Ohio State, the attempt to claim ownership of a definite article may seem absurd, but the word “The” holds a special place in the heart of Buckeyes everywhere. While it has been a part of the school’s name since 1878, the university made a push in the 1980s to emphasize the word “The” as part of the college’s brand and to distinguish it from other OSU colleges such as Oregon State University and Oklahoma State University.  Since then, the word has appeared on Ohio State merchandise, promotional materials, and is emphasized in the pre-game introductions of Buckeyes competing in professional sports. The school’s first application for the trademark was denied, since the USPTO was skeptical that the word was being used as an indication of source, but their second attempt was approved after demonstrating the sheer amount of marketing and advertising they had poured into creating a link between the word and the Ohio State brand.

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By Ashley Banks

As legal professionals, we dedicate significant time and energy to improving our practice, our knowledge, our business. But how much time do we devote to improving the way we care for ourselves? When is the last time you reviewed your self-care routine, implemented new self-care strategies, or set time aside for self-care planning? If you’re like me, your self-care routine may benefit from a well-designed system — James Clear’s Atomic Habits system.

Self-Care is Key for Legal Professionals, But it is Not Our Forte

As advocates serving others in a myriad of ways, our profession is notorious for disregarding the well-established principle of “fitting our own oxygen mask first.” But, it’s because we are advocates serving others in a myriad of ways that fitting our own oxygen mask first is so critical.

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By Colleen L. Byers

We don’t need anything else to add to our to-do list. We don’t need to overhaul our entire practice. Instead, we can do one little thing that could make a big, positive impact through a practice called micro mindfulness.

Micro mindfulness is a practice of interspersing small doses (think less than 0.1 of your time) of attention to the present moment a few times throughout the day. It’s as simple as adding just a pinch of salt to enhance your meal. As my late grandmother used to say, “A little bit will do ya.”

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By Coleman Cowan

In the summer of 2009 I traveled to a small village in the Ramsdalen valley of Norway to shoot a story for 60 Minutes about a group of adventurers jumping off cliffs and flying to the ground in wingsuits. We hired one of them to shoot video while they were in flight. He was from South Africa but had been living for the past few years with his girlfriend in a VW Bus in the French Alps. Julian Boulle was his name.

I lived with Julian in a farmhouse for two weeks during our shoot. We were together morning, noon, and night. Julian proved to be incredibly knowledgeable, not only about the techniques and mechanics of wingsuit flying, but also some of the greater existential aspects of living so close to death. As the days wore on, and the nights became longer, our conversations branched out far beyond the story we were shooting. The more we talked, the more it seemed Julian had been everywhere and knew something about everything we talked about – war, politics, world culture. Picture Forrest Gump in dreadlocks. That was Julian . . . if he was to be believed. Halfway through our shoot, I decided I didn’t.

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